SXSW Stage Backdrop
SXSW partnered with an agency, Guerilla Suit, to create the key art and brand guidelines used for SXSW 2025.
I coordinated the design for this fabric backdrop with our digital designer, who created the digital backdrops used on larger stages. We made sure the two designs were distinct yet cohesive.

Photo: Lauren Summerlin

Photo: Renee Dominguez